An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a magical creature with fantastic powers. Understanding exactly how SEO works and all the various ways to increase your website’s SEO score can be remarkably strenuous and time-consuming. But, it is an integral aspect of any internet marketing plan and will virtually make or break a business in some industries. Many industry experts consider SEO to be one of the most productive forms of advertising, so regularly improving your SEO should be a priority if you intend to increase your website visits and income.
It’s difficult to keep up to date with SEO best practices and standards as they change frequently, so it’s often recommended that you seek expert advice regarding your SEO and internet marketing strategy. At the same time, there are some quick and easy ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some basic ways to improve your SEO today.
Content is King
When it comes to SEO, content is king. So, make sure that you have high-quality, well-written and original content that is relevant for your target market. Updating your content frequently is also critical so don’t leave your content untouched for years because there’s no need to update it. Integrating a blog into your website is always fantastic for SEO because new content is often being added and search engines love finding new content and will increase your rankings if this happens commonly.
Ensure You Have a Flat Website Architecture
Your website architecture is basically the organisation of all the distinct webpages on your website. A sizeable component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the information they’re searching for. It’s critical that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and subsequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in figuring out the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.
Meta titles gives the user a brief insight into the content of each web page to make sure it is relevant. Each meta title should incorporate a primary and secondary keyword that is suitable for that webpage, as well as your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will abbreviate your meta title which looks disorganised and unprofessional. Having high-quality and valid meta titles are crucial in optimising your web pages for SEO.
Meta descriptions are basically succinct explanations of the content of the web page. Whilst meta descriptions don’t exclusively influence ranking algorithms, they are still essential as search engines will often use the summary in search results snippets when they believe a web page’s meta description appropriately portrays the content of the web page. Unique and accurate meta descriptions consisting of keywords will help improve your click-through rates (CTR’s) and website visitors, which will consequently lead to increased revenue. Meta descriptions should generally be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no needless strings or parameters including key phrases in any of your URL’s. You can likely identify with this if you’ve ever clicked on an extraordinarily long hyperlink. If so, then you’ll most probably agree that they look disorganised and unprofessional. If you’ve built your website using WordPress, then it will automatically produce a simple and clean URL structure for you, so you don’t have to be concerned about it!
On the contrary, if you’re utilising another website platform and you already have a well established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing specialists will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this situation, then speak with the team at Internet Marketing Experts Adelaide on 1300 595 013 or visit their website: https://internetmarketingexpertsadelaide.com.au