SEO Tactics To Forget in 2018
In today’s demanding marketplace of digitalisation and globalisation, it’s vital for firms to use online strategies and tactics that enhance their visibility to customers that are proactively trying to finding their services or products. Search Engines are invariably the most influential programs that will influence your online exposure, and hence your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to grow their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be an excellent investment that will expand your visibility and conversion rates, or if used improperly, can damage your rankings and visibility, thus having the opposite effect. The predicament with SEO is that its algorithm is endlessly changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO tactics that worked in 2017 may not necessarily be effective this year, and popular SEO tactics from five years ago may result in your website being penalised today.
Rather than reviewing the top SEO tactics that website owners should be investing in, we’re instead going to examine the top SEO tactics that will actually penalise your website and therefore should be totally ignored in 2018.
- Keyword Stuffing
Keyword stuffing is a simple mistake that many website owners make to try to increase their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can smoothly discover how many times a keyword has been used and will penalise websites for excessive keyword stuffing. Rather than keyword stuffing, website owners should direct their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a popular SEO tactic since the creation of SEO, and its effectiveness as an SEO tactic has progressed swiftly since then. Even though link building remains among the leading 3 SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links strongly as a ranking factor given that links are a public recommendation which corresponds with valuable information on a website.
Aggressive link building arises where links are garnered in an abnormal way. Examples of this is where links are inserted in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be abdicated, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO tactic that many individuals still perceive to be effective is excessive internal links. There is a common misconception where websites that contain a large amount of links to other pages within the website will improve their SERP results. The motive in doing this is to enhance a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Problems
The backend of a website plays a substantial role in SEO, so it’s important not only to uncover any technical issues that may damage your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update relating to SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most typical technical issues that affect most websites today are:
- Slow loading page times
- Mobile errors
- Duplicate content
- Improper redirects
- Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO technique that will improve your SERP rankings relate to the images within a website. Optimising your website for image search is a fantastic way to maximise your SEO, and this can be done mainly with the image filename and alt attribute. For instance, instead of providing an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. Furthermore, a basic mistake with images is keyword stuffing the alt attribute.
There’s no doubt that an effective SEO strategy will increase a website’s SERP rankings and visibility, however due to many websites abusing SEO tactics in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s pivotal to keep up with these changes to grow in today’s online marketplace. If you require any advice with your SEO strategy, or simply haven’t updated your strategy in the last several years, speak with Internet Marketing Experts Adelaide on 1300 595 013, or visit our website for further information: https://internetmarketingexpertsadelaide.com.au