The Best Guideline to Keyword Research and Planning

The Best Guideline to Keyword Research and Planning

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Market research is one of the most valuable sources that a marketing professional can make use of to pinpoint data that will aid in your SEO advertising and the ability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– working with data to encourage your target audience to go to your website.

Keywords essentially summarise the essence of your website in a few short words. Simply because there are several ways to say the same thing, marketers use keyword research to aid them to make selections based on consumer and competitive data, as opposed to just guessing. This article will present to you how to carry out keyword research in a fairly straightforward and accessible way.


How to perform keyword research?

There are six fundamental procedures to comply with when undertaking keyword research. The ultimate goal is to develop a list of extremely targeted keyword phrases that characterize your website content accurately. Let’s look at this approach in more detail.



Start by creating a list of words and phrases that you feel your target market would utilize to characterize your products or services. Think about how your clients would look for you on the internet. What type of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers for example, ‘Brisbane’ or ‘Australia’? Would your consumers use modifiers such as ‘free’?

As you can see there are many variables to consider, however, the most essential part is to think similar to an everyday buyer and how they would handle looking for your products or services.


Using a research tool

Making use of a keyword research tool to extract your keyword data will enable you to figure out which phrases have the ideal combination of demand, relevance and attainability. All of this can be undertaken with Google AdWords Keyword Planner, however, paid tools such as WordTracker supply more advanced insights into competitive analysis, alongside additional data from Bing and Yahoo! search engines.

In the Google Keyword Planner, for example, use the first option on the home page, ‘search for keyword and ad group ideas’. This method will provide you with precise match search results and keyword suggestions, giving you information on the popularity of your keyword phrases as you have logged them.


Refining your keywords list

Since Google Keyword Planner is developed to assist Google Ads, your results will be sorted into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to observe a full list of keyword suggestions sorted by monthly average searches.

Almost all research tools will offer you suggested keyword phrases similar to your originals, however, they provide you with invaluable insights into the distinct language your target market utilizes to browse for your products or services. These insights can aid you in creating and refining your keywords list, alongside helping you with your product and content roadmaps.


Verifying keyword relevance

At this moment, you are going to have a large list of keywords so it is crucial that you sort through this list using relevance as the fundamental criteria. This means keywords that exclusively describe your products or services or the content of your landing page. If a phrase doesn’t describe your content succinctly and effectively, merely remove them. Never attempt to fool Google, or your buyers, by working with loosely relevant keywords.


Verifying keyword demands

Regardless if you’re an SEO advertising specialist or a small business owner doing it yourself, you’ll be able to calculate the demand of a keyword phrase by evaluating the average monthly searches in Google Keyword Planner. A huge search volume reveals that not only is a specific phrase very popular, but that right now, this is the precise language that customers are utilizing to find your products or services. Using keyword phrases in high demand will optimise your website because Google will find your content considerably accurate.

It is often best to use a mix of long-tail keywords (very specific, low demand), and general keywords (high demand), to ensure you connect with each of your target market’s preferences.


Competitive Analysis

Now that you are aware of your keyword relevance and demand, it’s important to examine what your competitors are doing. Do a search for a keyword in your refined list. If you see results for comparable products and services, or particularly competitive brands, then this is great! Examine the type of language the top results are using, and attempt to locate weak points in their web pages so you can strengthen yours. It’s crucial to have a complete idea of where you stand with your competitors. You do not need to be the top search result to be successful, you simply need to be competitive.

Your keyword research doesn’t have to take up excessive time and effort. But when there are more vital things on your plate, it’s time to call in the experts. If you’re looking for an SEO advertising agency to assist you with your keyword research planning, contact Internet Marketing Experts Adelaide on 1300 595 013 or visit


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